More cable television companies are expressing interest in joining Sprint Nextel's joint venture to combine cable TV and mobile phone services, Sprint CEO Gary Forsee said.
Quoted in Reuters report, the executive said "there are others in the cable industry ready to sign on."
Sprint earlier said it will form a cable venture which will begin selling its services in three pilot markets, including Raleigh, North Carolina, and Austin, Texas, in the second half of this year.
The Reuters report said four to five more markets are expected by the end of this year, according to Sprint executives.
Last November, Comcast, Time Warner Cable, Cox Communications, and Advance/Newhouse Communications signed on to the venture, hoping it would help them better compete against regional telephone providers that are starting to sell TV services in some markets.
Initially, the venture plans to offer access to home email through wireless phones and integrated voicemail for subscribers who already pay for digital home phone service, the report said.
New subscribers will also be able to use their mobile phones to view TV shows that are owned by the cable operator in its region.
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