Mobile phone maker Sony Ericsson announced their new players in the phone market with 5 phone products, including a new 3G phone and they have a wide variety of features to peruse, play with and pay for. No price points were mentioned but one could assume prices would be competitive with similar offerings from companies like Nokia.The first two on the list would be the W600 Walkman Phone and the S600 super play phone and several features are immediately prominent. The devices can hold up to 10 full length CDs in either the MP3 format or the AAC format using the Sony CONNECT software. One can also listen to music while leaving the mobile phone option off."The W600 is an exciting new product leveraging the heritage of our parent companies and demonstrates the vision when we combined Sony and Ericsson," said Miles Flint, president of Sony Ericsson Mobile Communications.
Both phones have Bluetooth wireless capabilities as well as a 1.3 megapixel camera many of the standard features of cell phones these days. The biggest different would be in the memory capacity as the W600 is designed to double as a Walkman too.The Z520 offers 16 megs of internal memory and more Bluetooth technology. The distinguishing features on this one are mostly cosmetic though with the flashing signal set to specific callers. Now, one can set an image on the screen, a tone for the sound, and now a flash pattern for the entire phone.The J210 is another entry-level product for people who aren't interested in all the doodads of the higher models. It's a got a few games, it'll support polyphonic ring tones, and wallpapers. Nothing fancy, just a basic phone. It does have a definitive market though.
Finally, the K608 really wields some awesome weapons. The coolest feature is the videophone and FM radio as well as the all the other features of the other phones. It's even got Macromedia Flash. This product is definitely in the cutting edge niche."During 2004 global subscriptions to 3G UMTS services nearly doubled to 16 million* and this growth trend is set to continue as many more operators come on stream with new services," said Jan Wäreby, Corporate Executive, Vice President and Head of Sales and Marketing of Sony Ericsson.Sony Ericsson managed to come out with several good products covering several market niches. This should keep them competitive as Nokia has already come out with several new phones and Samsung promises entries in the market very soon. All of the products look to be out in the 4th quarter, just in time for the Christmas shopping season.
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