Mobile phone group Sony Ericsson has unveiled four new phones, which it says will boost its presence in the low end and midmarket.
Among the new models are the S600, which is aimed at the youth market, and a clamshell-style phone, dubbed the Z520, the group said Monday.
A third new phone is the J210, for customers who want simple functions like making calls and writing messages. A fourth is a third-generation, or 3G, handset, the K608i.
"We are widening our range in the low-cost and medium segment," Per Alksten, product market chief, told Reuters.
The announcement was made on the same day that competitor Nokia launched seven new phones, including a 3G phone and three other high-end camera phones.
Sony Ericsson, which used to focus on advanced, more expensive models, has said that it wants to expand its low-end range to become a top-three player.
Alksten said the J210 is expected to cost under $362, but the company would not give precise prices for either that phone or the others.
Ohman analyst Helena Nordman-Knutson said she was positive about the launch of the new Sony Ericsson phones to expand the market segments where the group is already present.
"But I still expect them to release a basic telephone for under 50 euros," she added. She said Nokia sold a fifth of its phones in the first quarter of the year for under that price.
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